Smart Sites
Turn your website into a 24/7 sales and marketing team.
A Smart Site is an AI-integrated website that can talk and make decisions, live. It's trained on your business. It writes your content, qualifies visitors, books appointments and follows up every lead, 24/7.
Since June 30, every appointment in my calendar was booked by my website.
Start with your website.
Free. Real findings about your own site in about a minute. No email needed to see the first one.
*Combined investable assets of the prospects who booked appointments with one financial advisor client. Not assets under management, sales or revenue.
Old versus new
Old websites are mindless. They need people to run them.
Your website does what it was last programmed to do, and then it waits. A visitor has to find the form. The reply comes when someone in the office gets to it, and the content gets written when the agency does it. The follow-up was set up once, on one service, and nobody has looked at it since. And the people already in your database only hear from you when there is time, which is rarely.
None of that is anyone's fault. That's just what old technology is. It can't decide anything, so the work only happens when a person is working. And no person can compete with a site that's trained on your business and never stops. Nobody, however good, is working on your business at 11pm on a Sunday when a ready buyer lands on your site.
People have hours. Your site doesn't.
Your sales team, your marketing department and your appointment setter all work set hours. Your website is open all night, and right now it does nothing with that time. A Smart Site keeps doing those jobs after everyone's gone home.
Mindless versus trained.
An old website can't tell a ready buyer from someone browsing, so it treats them the same. A Smart Site knows your business and your customers. It decides live, for each visitor, what to say, whether they're a fit and when to book them in.
The Smart Site
One website doing the work of your sales and marketing team.
A Smart Site does four jobs you're paying people to do part time, and it does them around the clock.
Your concierge and appointment setter.
A conversation on every page that answers questions properly and books the people who are a fit straight into your calendar. No hard sell. If you sell over appointments, people turn up already knowing what you do and why it suits them.
Your sales follow-up.
Every form, email and text gets a personal reply in seconds, on every service, not just one. Reminders and nurture go out on the schedule you set, and your whole database hears from you regularly, not just when someone gets around to it. Your dashboard shows every inquiry and what happened to it: who came in, when they were answered, what was sent and whether they booked.
Your marketing department.
Content that ranks on Google and gets cited by AI search, written in your voice every week and built to qualify the reader before they contact you. Once you approve it, it's published and sent to your database. Every blog on this site and every email I send was written and published by the site.
Your web developer.
New page, new offer, new photo, new price. Tell the site what you want and it builds it. There's no one to chase and no week-long wait, and everything it builds loads fast because it was built properly.
What makes it smart.
It has a brain: before anything is built, it learns your services, your customers and how you sell. It's trained on best-practice marketing, sales and technology. And it has one mission, which is to book qualified people into your calendar. Everything it does is aimed at that, which is why it can make decisions live instead of waiting to be told.
More sales from the people already finding you, and nothing for you to run.
Your part
Your part takes about two hours.
You tell me how you sell and who you sell to. I build the Smart Site around that. If your current site already ranks well, you don't have to start again: we move it onto a Smart Site with every page redirected, so the rankings you've built carry over.
Before it goes live.
About two hours of your time during the build, so the site learns your business properly.
After it goes live.
You approve any content the site writes before it's published or sent to your database. That is a yes or a no on each piece, not a job. Everything else, you can watch on the dashboard: every inquiry, answered or not, booked or not.
What you own.
The site, the content, and everything it learned about your business. If we ever part ways, it all stays with you.
Results
My own website is the proof.
Since June 30, every appointment in my calendar has been booked by my website. Not by people finding a booking form: the site started the conversation, answered their questions, worked out whether they were a fit and booked them in. Over the same months, every blog post and every email I sent was written and published by the site.
Client results
- Clients who depended on an agency for content, copy and strategy now run their marketing without one.
- Website updates that took two or three days now happen on command.
- For financial advisor clients, average lead value went from about $1 million to about $10 million in assets, while cost per lead fell by 30 to 50 percent.
Common questions
Answers to what you're probably thinking right now.
These are the questions every business owner asks before starting. Read them before deciding.
What is a Smart Site?
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An AI-integrated website that can talk and make decisions, live. It's trained on your business and works 24 hours a day on one mission: booking qualified people into your calendar. It writes your content, talks to every visitor, qualifies them, books appointments and follows up every lead. You approve the content and see everything else on a dashboard.
What is the Smart Site Analyzer?
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Enter your website address and the analyzer reads your public pages and reports what it finds: how a ready buyer can get in touch, whether AI search engines can read the site, how it's built, how fast it loads, and the three things to fix first. The first finding is on screen in about a minute with no email required. The full report, with every finding and its evidence, is sent by email.
How is a Smart Site different from a normal website?
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A normal website is mindless. It does what it was last programmed to do and waits for a visitor to find the form. Everything else needs a person: the reply, the content, the follow-up. A Smart Site knows your business and decides live, for each visitor, what to say and whether to book them. It does the work itself, at any hour.
How is this different from my agency or web developer?
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Your agency and your developer work on your business when they're working. A Smart Site works on it every hour of every day. It writes, replies, follows up and books on its own, and when you want something changed you say so and it's done. Everything it learns about your business stays with you.
Do I have to rebuild my website?
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No. If your current site already ranks well, we move it onto a Smart Site with every page redirected, so you get all the functionality and the rankings you've built carry over.
Will it sound like every other AI website?
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No. Before anything is built, the site learns how you sell and who you sell to. Everything it writes and says comes from that. Off-the-shelf AI isn't trained on your business, which is why it sounds like everyone else using the same tool.
Does it work with my CRM?
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It may integrate with your current CRM. Every Smart Site to date has been built inside GoHighLevel, and they have the capacity to integrate with most CRMs. We don't use GoHighLevel's built-in AI chat. The Smart Site uses its own conversation agent, trained on your business.
Do I need the whole site, or can I just pay for some features?
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You can start with some. The Speed-to-Lead Agent and the Site Conversation Agent are sold on their own and work on the website you already have. The analyzer shows where your current site is losing the most, which is usually the right place to start.
What does a Smart Site cost?
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Every Smart Site is quoted individually, because each one is built around a different business and the way it sells. There's a monthly cost to run it. It takes over work you're paying people and agencies to do now, so it costs less than the people it replaces, and because it never stops, that work gets done at every hour instead of office hours. Start with the analyzer. It shows what your site needs, and the quote is built from there.
How much of my time does it take?
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About two hours during the build, so the site learns your business properly. After that, you approve the content it writes before it goes out. The dashboard shows every inquiry and what happened to it.
How long before I see results?
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The conversation agent and the follow-up start working the moment the site goes live. How long the build takes depends on the size and complexity of the site, and the timeline is written down before work begins.
Rate your site.
Find out how your site stacks up and how to get it performing. The analyzer reads your site and shows you the three things to fix first. Free, about a minute, and you don't need to give an email to see the first finding.