So you’ve got a consulting biz, and you want to grow it…
“Why don’t I try the local chamber networking event…?” You ask yourself…
Because they suck… That’s why.
You get up early… Eat a buffet breakfast that would be tastier if it was made from rubber chicken…
You’re surrounded by a bunch of dog trainers, 4 mortgage brokers and the local florist.
The folks attending are there for the same reason you are. To sell their stuff…
They’re not prospects… They’re not qualified… And they’re not listening to you when you’re talking… They’re waiting for you to take a breath, before launching into their pre-planned elevator pitch.
They are trying to sell you dog training… And you don’t even own a dog…
Networking events are the illusion of business development.
So…
If you’re a serious consultant… And you actually, seriously, legitimately want to grow your business then you need to give up the Rubber Chicken Networking scene.
The following activity is the most crucial, most productive, most essential activity you need to be focusing on in order to grow your biz.
It’s the one thing for you to do…
Build a marketing engine…
A marketing engine is marketing system that replaces you in the attraction and qualifying process of your prospects.
This is usually a few web pages, nicely structured to attract a prospect, and excite them enough to get on the phone with you.
You know you’ve got a good one when your diary is filling up with people you haven’t met who want to buy from you.
I talk about a bunch of these marketing engines or “Models” in my Marketing fight club webinar.
This link will get you access.
http://bit.ly/2iBau6i
If you are into rubber chickens, and wasting time with dog trainers, then networking events are for you.
However, if you want a consulting practice that makes you money, then build yourself a proper marketing engine to drive your business.
If you are ready for that, then maybe we should talk.
Just click the link on this page to organise a quick chat.
Peace
Adam
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