Resistance is what stops a lot of independent consultants marketing and promoting their business.
Resistance to self promotion.
Resistance to judgement.
Resistance to being “That Guy” always promoting his shit.
The biggest sign of marketing resistance is the narrative that comes with it.
“My website isn’t ready”
“This other thing is more important right now”
“I don’t have time to do this”
Whatever the story, the source is resistance. And resistance is getting in the way of the most crucial activity an independent consultant needs to be doing.
The solution isn’t simply to Harden The F$%k Up and get on it…
The solution is to lubricate…
Once you realise the truth… That the story is bullshit… That it’s costing you your businesses potential… You can then start to lean against it.
You can realise it’s value.
It’s like a compass directing you straight towards the highest value activity for you right now.
In the words of the Borg from Star Trek… “Resistance is futile…”
Slip and slide