Do you want a return on your marketing spend…?
Of course you do.
Why else would you do it.
In this email I’m going to let you in on a little secret.
Most consultant marketing sucks.
The reason why is people play it safe with their ads and copywriting.
They try not to upset people. They copy the big gurus. They look at what their competition is doing and try and emulate that.
This why it sucks.
Before you risk money on an advertising campaign… Take risks with your words.
Tell people what you really think.
Tell your audience something that may offend some of them.
Donald Trump did it… and see what that got him
Hillary didn’t do it… And see what that got her
She spent 4 times what he did on advertising. And lost.
She lost because she didn’t take any risks with her words. Instead she took risks with her wallet… And failed.
Now… I’m not saying you need to paint yourself orange, get a weird hairdo and turn into an asshole to get your point across.
I’m just saying, share your opinion… with conviction.
Let the market decide if they find it interesting or not.
I guarantee you’ll get a better response with that than sending out a boring conservative PC message to your market.
PS: If you need help let me know.
PPS: If you need help and you haven’t reached out already, why not? Do I smell funny? Are you intimidated by my good looks?
PPPS: The link to my diary is below…