Your prospects are bored.
They hate their job or business situation.
Their life is boring.
They want to make changes.
They want to live an interesting life…
But they’re stuck…
They’re stuck because of Indoctrinated Apathy.
Indoctrinated Apathy occurs when the shitty situation you are in is slightly more comfortable than the thought of changing it.
You’re not competing with other service providers for their business… You’re competing with the inaction of your audience…
You’re competing with their couch…
You’re competing with the job they hate… Or their business that’s grinding along
You’re competing with cat videos and the other pointless mundane shit that gives them a 10 second release from their daily lives.
They want change.
They want to live up to their potential.
They want to be the guy or girl living an amazing life…
But they’re not… And you need to remind them of this until they’re pissed off enough to do something about it.