Marketing Fight Club Course Outline…
If you’re on this page, then we’ve spoken and you’ve made past the gatekeeper… (Me)
This page is will give you a basic outline of the Marketing Fight Club Training
To be clear the outcome is an automated marketing system/funnel designed to generate qualified leads in an automated way.
There are 8 modules to work through and 12 weeks of coaching support
The training has three main components.
- The education modules. These are delivered by video in our members area.
- The implementation process. To get stuff built you simply go through the implementation plan and worksheets for each module to make it happen
- Personalisation and help. This is delivered on our group coaching calls once a week for twelve weeks.
The modules are as follows
Module 1: How to create an irresistible offer.
90% of any campaigns success is the offer. If you don’t have enough leads and sales it’s usually because your offer sucks or you haven’t communicated it effectively. We make your offer irresistible in this module
Module 2: Build Your Product
If you repeat your process with clients then lots of it can be automated and leveraged. In this module we cover how to build a basic product to sell
Module 3: Webinar Builder 1
Your market wants to buy from you. But people have resistance to purchasing for various reasons. (Fear, trust, past failure etc)
Most people try and sell harder to overcome this resistance. This usually increases resistance rather than removing it.
My webinar strategy is designed to remove this resistance so a sound buying decision can be made.
This module is about designing a webinar foundation to achieve this result
Module 4: Webinar Builder 2
Once we have the foundation right we need to fill out the webinar to give “depth” to information.
In this module we build in emotional engagement and get the webinar ready for the public.
Module 5: Funnel Builder
The funnel is the virtual infrastructure that your prospects move through from lead to client.
This includes emails, landing pages etc
In this module we build the funnel out so that we are ready to fill it with leads.
Module 6 Facebook Ad Builder
When building an ad campaign we need to know how to set them up to be profitable and also how to turn a poorly performing campaign around
In this module we set up a Facebook campaign so it is likely to work first go.
Module 7 Facebook Ad Trouble shooter.
In this module we learn to turn around a poorly performing campaign, reduce the cost of one that’s working and scale one up so we can reach more people and increase sales.
Module 8 Conversion Calls
Most sales strategies are designed in a way that make them hard work for all people involved.
However when you sell correctly your prospect should be happy to buy from you and thank you for the opportunity.
In this module we teach my diagnostic sales process, that generates high sales conversions without pushing or leading your prospect through your script.